Mumbai-based NOTO Ice Cream, known for its low-calorie and high-protein desserts, has raised ₹15 crore in a funding round led by Inflection Point Ventures. Other investors include JITO Incubation and Innovation Foundation and LetsVenture. The fresh capital will drive expansion into new cities, enhance marketing efforts, and strengthen the brand’s infrastructure.
Expansion and Growth Plans
With its presence in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, NOTO plans to expand into Ahmedabad, Kolkata, and Lucknow. The brand will focus on:
- Expanding into Tier I and Tier II cities
- Introducing new flavors for the summer season
- Enhancing marketing on food-tech aggregators and quick-commerce platforms
- Improving infrastructure and brand awareness
Currently, NOTO’s products are available on platforms like Swiggy, Zomato, Zepto, BigBasket, Instamart, Blinkit, and Flipkart, with plans to strengthen its offline retail presence.
NOTO’s Unique Market Positioning
Founded in 2019 by Varun and Ashni Sheth, NOTO offers a range of health-conscious desserts, including:
- Low-calorie ice cream tubs and popsicles
- Greek yogurt cheesecakes
- Vitamin C-infused fruit popsicles
With the rise of health-conscious consumers, NOTO bridges the gap between taste and nutrition, making indulgence guilt-free.
Investor’s Perspective
Vinay Bansal, Co-Founder of Inflection Point Ventures, highlighted the market potential:
"Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. Existing options compromise on taste or nutrition, creating a gap for truly guilt-free indulgence."
Our Opinion on the News
NOTO Ice Cream’s latest funding round signals growing consumer demand for healthier dessert alternatives in India. Their focus on quality, innovation, and strategic expansion positions them well for market leadership. However, scaling across diverse markets will require efficient supply chain management and consistent product quality. If executed well, NOTO could become India’s go-to healthy dessert brand.