Go Zero, a fast-growing, better-for-you ice cream brand, has announced a ₹30 crore Series A funding round led by DSG Consumer Partners, Saama Capital, and V3 Ventures. The round reflects strong continued support from its existing investors, who have tripled down on their belief, according to Founder Kiran Shah.
This marks a pivotal moment for Go Zero, which positions itself as India’s No. 1 guilt-free ice cream brand, offering low-calorie, high-protein, and vegan options that are 100% sugar-free.
Category Leadership and Rapid Growth
- 5X revenue growth in Year 2 (vs. Year 1)
- 3X growth in Year 3 (vs. Year 2)
- ₹5 crore revenue in January 2025 — a remarkable feat during an off-season
- On track for ₹100 crore ARR starting next month — the fastest in the category
"When I started in 2022, my mission was simple — make Go Zero India’s No. 1 guilt-free ice cream brand. Today, we’ve achieved that in less than three years," said Shah in a founder’s note.
Notably, more than 50% of the previous funding round remained unspent, highlighting Go Zero’s capital efficiency.
Market Dominance on Quick Commerce
Go Zero reports more than 50% market share in the guilt-free ice cream segment on quick commerce platforms like Blinkit and Zepto a significant moat in India’s evolving consumer behavior around health-conscious indulgence.
The new funds will accelerate:
✅ Supply chain scale-up
✅ New product innovations (expanding into formats like kulfi sticks and cassata)
✅ Deeper penetration in Tier I & II cities
Go Zero’s stronghold spans Mumbai, Delhi, Pune, Bengaluru, and Hyderabad with plans to dominate further.
Investor Endorsement
DSG, Saama, and V3 Ventures doubling down at Series A reflects their conviction in Go Zero’s scalable business model and category leadership. Industry heavyweights Aman Gupta (Shark Tank India) and Namita Thapar also participated in the round, bringing strategic expertise.
Our Opinion on the News:
Go Zero’s Series A raise and financial milestones signal the rise of functional, better-for-you indulgence categories in India’s F&B sector. Its capital efficiency, rapid growth, and domination in quick commerce uniquely position it for mainstream success. If execution continues, Go Zero could challenge legacy ice cream brands and redefine the market.
📌 Founding Year: 2022 | Founder: Kiran Shah
📌 Product: Low-calorie, sugar-free ice creams (including vegan options)
📌 Expansion Focus: New formats, supply chain, and deeper city penetration