Yummy Bee, a café chain synonymous with guilt-free indulgence, has successfully raised ₹18 crore in total funding, including ₹11 crore from its most recent round. This infusion of capital is earmarked for expanding the brand's footprint into Mumbai and Bengaluru, marking a significant milestone in its growth trajectory.
Investor Participation:
The funding round attracted notable investors, including:
- Mile Deep Capital
- Mohan Krishna, Executive Director at Continental Coffee
- Ajitha Challa, Founder and Managing Director of Karafa Coffee
- Praveen Jaipuriar, Group CEO of Continental Coffee and former Head of Marketing at Dabur
Health-Conscious Offerings:
Established in 2022 under VLOGS Food Private Limited, Yummy Bee positions itself as India's first café chain offering health-conscious food options. The menu features sugar-free, gluten-free, and preservative-free items, including:
- Tacos
- Millet pizzas
- Pastas
- Signature desserts like Double Chocolate Brownies, Blueberry Cheesecake, and Chocolate Truffle Pastry
Currently, Yummy Bee operates outlets in Hyderabad's Jubilee Hills, Kondapur, Kokapet, and Kukatpally areas.
Expansion Plans:
The newly acquired funds will facilitate:
- Entry into Mumbai and Bengaluru
- Expansion to 20 outlets across India by year's end
- Diversification of consumer-packaged goods (CPG) for the FMCG market, introducing products like millet puffs and almond rocks
- Channel expansion into quick commerce and modern trade
Revenue Targets:
With these strategic initiatives, Yummy Bee aims to achieve an annual recurring revenue (ARR) of ₹50 crore by March 2026. Founder and CEO Sandeep Jangala expressed optimism, stating, "This investment will allow us to reach more health-conscious individuals across the country, with the goal of making guilt-free indulgence accessible in every major city. We remain committed to offering delicious, nutritious food that doesn't compromise on taste."
Our Opinion on the News:
Yummy Bee's successful funding round and expansion plans reflect a growing consumer shift towards healthier dining options. By entering major markets like Mumbai and Bengaluru and broadening its product line, Yummy Bee is well-positioned to capitalize on this trend. The involvement of seasoned investors further underscores confidence in the brand's potential to disrupt the café segment with its unique value proposition.