Ayurvedic beauty brand indē wild has successfully raised $5 million in a funding round led by Unilever Ventures, with participation from existing investors SoGal Ventures and True. This funding will help the brand expand internationally and strengthen its retail presence, particularly with Sephora UK and an upcoming launch in the US.
Key Details:
- Funding Purpose: Expansion into new markets, focusing on global retail partnerships.
- Product Success: The Champi Hair Oil became a best-seller on Nykaa, surpassing established brands like Olaplex and L'Oréal.
- Revenue Growth: Achieved 400% revenue growth within just 18 months of launch.
- Brand Mission: Merging ancient Ayurvedic wisdom with modern beauty science.
Founder's Background
Diipa Büller-Khosla, a global influencer with over 2.3 million followers, founded indē wild in 2021. Growing up in India, she was deeply influenced by Ayurvedic traditions, as her mother is an Ayurvedic doctor and dermatologist. She created indē wild to offer science-backed, Ayurvedic-inspired skincare and haircare products that cater to modern consumers.
Funding Details:
- Lead Investor: Unilever Ventures, the investment arm of Unilever.
- Existing Investors: SoGal Ventures and True.
- Use of Funds: Expanding global distribution, strengthening Sephora partnerships in the UK, and preparing for entry into the US market.