India’s booming design-led consumer market just got a new entrant to watch: Uni Seoul, a contemporary lifestyle brand, has secured ₹5 crore in seed funding. The round was led by Sauce VC, known for backing early-stage consumer brands, and saw participation from Panthera Peak Ventures and a stellar cast of angel investors including:
- Arun Venkatachalam of the Murugappa Group
- Sangeet Agrawal and Navin Parwal, co-founders of Mokobara
- Yogesh Kabra, founder of XYXX
A Fresh Take on Everyday Design
Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul seeks to reimagine everyday lifestyle essentials with global aesthetics and functionality. The brand aims to make “joyful living” accessible through clean, design-forward products ranging from homeware and travel accessories to personal utility items.
“Our goal with Uni Seoul is to make everyday life more joyful through accessible, design-led products,” said Mohit Khurana, Co-founder and CEO. “Partnering with Sauce VC and seasoned D2C veterans validates our vision and fuels our mission to reach millions.”
Fund Utilization and Growth Plans
With the fresh capital, Uni Seoul plans to:
- Expand into more Tier 1 cities
- Strengthen its flagship stores and offline presence
- Drive product innovation and development
- Boost brand awareness
- Improve operational efficiencies across supply chain and fulfillment
Backing from a Proven Consumer VC
The fundraise aligns with Sauce VC’s core strategy of investing in early-stage consumer-first businesses. The venture firm recently closed its third fund at ₹365 crore, overshooting its original target of ₹250 crore. Its portfolio already includes successful new-age brands like The Whole Truth, Supertails, and Mokobara.
“Uni Seoul’s vision of building a globally resonant yet locally loved lifestyle brand hits the sweet spot in India's evolving consumer behavior,” a Sauce VC representative stated.
🧵 Final Word
Uni Seoul’s entry and funding success reflect growing investor confidence in India’s next-gen lifestyle and D2C ecosystem. With strong design sensibilities and the backing of leading consumer brand veterans, the brand is well-positioned to carve out a distinct niche in India’s increasingly premium-conscious market.