In a strategic move to enhance its brand presence and mission, KiranaPro, an AI-driven quick commerce platform, has onboarded India's badminton icon, PV Sindhu, as both an investor and brand ambassador. This collaboration aims to revolutionize India's retail landscape by empowering neighborhood kirana stores with advanced technology and AI solutions.
Key Details
- Role: Investor and Brand Ambassador
- Announcement Date: February 24, 2025
- Upcoming Campaign: PV Sindhu to represent KiranaPro during IPL 2025
- Company Milestone: KiranaPro has integrated over 30,000 kirana stores into its platform
- Recent Acquisition: KiranaPro acquired Jopper.app to expand its footprint
Founder's Background
- Deepak Ravindran: Co-Founder and Chief Executive Officer (CEO)
- Previous Ventures: Founded Lookup, a platform connecting businesses and customers via chatbots, which was later acquired by NowFloats
- Vision: Aims to build a nationwide network connecting lakhs of kirana stores to millions of local customers
- Dipankar Sarkar: Co-Founder and Chief Technology Officer (CTO)
- Expertise: Specializes in AI-driven solutions to enhance retail operations
- Mission: Focuses on accelerating the digital transformation of small businesses across India
Funding Details
PV Sindhu's investment marks the inaugural commitment in KiranaPro's seed funding round. While the exact financial figures remain undisclosed, this infusion of capital is poised to bolster KiranaPro's expansion plans, particularly into Tier 2 and Tier 3 cities. The partnership, facilitated by Cornerstone Sport, underscores a shared vision to uplift small businesses and bridge the digital divide in India's retail sector.