Acquisition

BrightChamps Acquires Edjust, Marking Its Fourth Strategic Acquisition

Two men, Mr. Ravi Bhushan Kumar and Mr. Dushyant Panchal, sitting in front of a purple background with the BrightCHAMPS logo. Mr. Ravi Bhushan Kumar wears a white shirt and is labeled 'BrightCHAMPS,' while Mr. Dushyant Panchal, wearing a black coat over a white shirt, is labeled 'Edjust.
By
ES
2 min read

In a strategic move to bolster its K-12 educational offerings, edtech startup BrightChamps, founded by Ravi Bhushan and led by CEO Anupam Nagar, has acquired Mumbai-based K-12 education platform Edjust in a cash and stock deal. Edjust, established in 2022 by co-founders Anmol Mittal, Dushyant Panchal, and Siddhesh T. Ghuge, provides multi-disciplinary courses across various subjects, including math, science, English, coding, music, chess, dance, painting, and finance. This acquisition marks BrightChamps' fourth in recent years, underscoring its commitment to expanding its footprint in the edtech sector.

Previous Acquisitions

BrightChamps' acquisition strategy has been instrumental in its growth trajectory:

  • Education10x: In February 2022, BrightChamps acquired Education10x, a financial literacy education platform for children, aligning with its vision to provide comprehensive future-ready life skills to the K-12 segment.
  • Schola: In August 2022, the company expanded its global reach by acquiring Singapore-based Schola, a live learning platform for kids, in a $15 million cash and stock deal.
  • Metamorphosis Edu: In April 2023, BrightChamps entered the B2B arena by acquiring Hyderabad-based Metamorphosis Edu, a startup focused on entrepreneurship education for students.

About BrightChamps

Founded in 2020 by Ravi Bhushan, an IIT-Varanasi graduate, BrightChamps offers online courses in programming, artificial intelligence, design thinking, communications, English language, and financial literacy to children aged between 6 and 16 years. The company operates in over 30 countries, including India, Indonesia, Vietnam, Malaysia, the US, and the UAE.

Our Opinion on the News

BrightChamps' acquisition of Edjust signifies a strategic effort to enhance its K-12 educational offerings, potentially allowing the company to integrate Edjust's resources and expertise into its existing platform. This move aligns with BrightChamps' ongoing strategy of growth through acquisitions, as evidenced by its previous purchases of Education10x, Schola, and Metamorphosis Edu. By continually expanding its portfolio, BrightChamps aims to provide a comprehensive suite of educational services, reinforcing its position in the competitive edtech landscape.