Flipkart co-founder Binny Bansal has unveiled his latest venture, Opptra, a tech-driven company aimed at helping consumer brands expand across Asia. The company focuses on franchise business portfolios, licensing, and online brand distribution to accelerate market entry.
Opptra has already launched two franchising businesses:
- Exporio: Specializing in fashion and lifestyle brands targeting the Gulf Cooperation Council (GCC) region.
- Terraspan: Catering to home and kitchenware brands expanding into India, the GCC, and Southeast Asia.
Additional franchise businesses covering electronics, sports, baby care, and general merchandise are currently in development. Opptra’s strategy involves leveraging digital-first brand building, market expertise, and an advanced supply chain to drive growth.
The company is also developing proprietary technology to support its portfolio, incorporating robotics, automation, and smart logistics to streamline operations. Bansal’s experience in scaling Flipkart is expected to play a key role in shaping Opptra’s success.
Our Opinion on the News
Binny Bansal’s launch of Opptra is a strategic move to simplify and accelerate consumer brand expansion in Asia. By integrating technology-driven supply chain solutions and franchising, the company has the potential to redefine how brands enter and scale in emerging markets. Opptra could become a major force in the region’s retail ecosystem, particularly as digital commerce continues to evolve.