Shoppin', an AI-powered fashion search engine co-founded by Shlok Bhartiya (CEO) and Utsav Soi (CTO), has secured $1 million in a pre-seed funding round led by Info Edge Ventures. The company plans to utilize the capital to hire top talent, advance proprietary technology, and drive growth. A significant portion of the funds will be allocated to building a team of AI engineers to develop, fine-tune, and scale advanced AI models tailored specifically for fashion.
Key Highlights:
- Innovative Platform: Shoppin' enables users to discover apparel products through prompts, vibes, product descriptions, and images, aiming to bridge the gap between inspiration discovery on social platforms and e-commerce discovery on marketplaces and D2C brand websites.
- User Engagement: Within three weeks, the platform garnered over 35,000 Instagram followers and more than 20,000 waitlist sign-ups without any marketing expenditure.
- Upcoming Launch: Shoppin' is preparing to launch its beta search engine in February, with plans to enhance accuracy and personalization in subsequent versions.
- Industry Partnerships: The company has partnered with leading D2C brands and intends to collaborate with more to expand its offerings to Gen-Z consumers.
Our Opinion on the News:
Shoppin's successful funding round reflects the growing demand for intuitive and personalized fashion discovery tools, especially among Gen-Z consumers who predominantly seek inspiration on platforms like Instagram and Pinterest. By leveraging advanced AI models and focusing on seamless integration between social inspiration and e-commerce, Shoppin' is well-positioned to revolutionize the fashion search experience. The strategic backing from Info Edge Ventures and the company's rapid user engagement indicate a promising trajectory as it prepares for its beta launch and future growth.