TrucksUp: Revolutionizing India's Logistics with AI-Driven Freight Matching

Sarthak Elwadi, Co-Founder of TrucksUp, is seen wearing a formal suit and smiling against a branded TrucksUp backdrop featuring the company’s logo and tagline “Ab apni chalao” in a repeated pattern.
2 min read

India's road freight transport industry, comprising over 12.5 million trucks, is pivotal to the nation's logistics infrastructure. However, the sector faces challenges like fragmentation and inefficiencies, notably the prevalence of trucks returning empty after deliveries, leading to revenue losses and wasted fuel.

Founding Vision

In 2024, Sarthak Elwadhi and Aviraj Chadha co-founded TrucksUp to tackle these inefficiencies. Sarthak's background includes a diploma in commerce and supply chain logistics from RMIT, Melbourne, and experience in inventory management, last-mile coordination, and freight forwarding in Australia. Witnessing the challenges within India's trucking ecosystem firsthand inspired the inception of TrucksUp.

AI-Driven Freight Matching

TrucksUp's platform employs AI algorithms to connect truckers with shippers in real-time. Truckers can list their availability and routes, while businesses post freight requirements. This system learns from historical data, optimizing matches based on pricing, load type, and distance, thereby maximizing earnings for truckers and providing shippers with reliable, cost-effective transport.

Impact and Adoption

Since its launch, TrucksUp has onboarded over 215,000 truckers and logistics companies, including 175,000 registered truck owners managing multiple trucks. The platform facilitates the movement of over 2 million tons of freight monthly. By eliminating inefficiencies, TrucksUp enables truckers to earn up to 20% more per trip, while shippers can reduce logistics costs by 15%.

User-Friendly Technology

Recognizing that approximately 80-85% of India's trucks are owned by individuals or small fleet operators, TrucksUp focuses on providing accessible technology solutions to assist them in transitioning to more efficient operations. The platform's user-friendly app has achieved over 400,000 downloads on the Google Play Store, reflecting its growing impact on the logistics landscape.

Our Opinion on the News

TrucksUp's innovative approach addresses critical inefficiencies in India's logistics sector. By leveraging AI to optimize freight matching, the platform not only enhances profitability for truckers but also contributes to environmental sustainability by reducing empty miles. As technology adoption increases among small fleet operators, TrucksUp is well-positioned to play a significant role in transforming the trucking industry.​

Key Highlights:

  • Founders: Sarthak Elwadhi and Aviraj Chadha​
  • Founded: 2024​
  • Headquarters: Gurugram, India​
  • Platform Users: Over 215,000 truckers and logistics companies​
  • Registered Truck Owners: 175,000​
  • Monthly Freight Movement: Over 2 million tons​
  • App Downloads: Over 400,000 on Google Play Store