Swiggy has officially launched Pyng, an AI-powered standalone app designed to help users discover and connect with verified professionals across more than 100 specializations. This marks a major diversification for the food delivery giant, positioning it within the growing urban professional services segment.
What Pyng Offers
Pyng aims to simplify how users find and engage with certified experts for various needs. The app currently supports services across:
- Health & Wellness: Yoga instructors, nutritionists, personal trainers
- Finance & Legal: Tax advisors, legal consultants, investment planners
- Education & Upskilling: Language tutors, music teachers, academic coaches
- Lifestyle & Events: Wedding planners, makeup artists, photographers
- Spiritual & Healing: Astrologers, tarot readers, wellness coaches
Available now in Bengaluru, Pyng is live on both iOS and Android.
Key Features
- AI-Powered Matching: Users can describe their needs naturally, and Pyng’s AI assistant recommends the best-fit professionals.
- Verified Professionals: Every expert listed is thoroughly vetted to ensure quality and trust.
- AI Assistants for Professionals: Each expert has a dedicated AI assistant to answer user queries before booking.
- Satisfaction Guarantee: Pyng offers a refund if the user is unsatisfied with the service.
Swiggy’s Strategic Vision
By launching Pyng, Swiggy is strategically expanding into a new vertical beyond food and grocery delivery. This move targets the urban consumer's increasing reliance on digital platforms for everyday needs.
Swiggy plans to onboard over 10,000 professionals in the near term, with a focus on making expert services more structured, accessible, and trustworthy.
Our Opinion on the News
Swiggy’s foray into the professional services space via Pyng aligns with broader trends of service aggregation and personalization through AI. The move allows Swiggy to tap into a lucrative market segment and deepen its ecosystem around lifestyle convenience.
If Pyng gains traction in Bengaluru, national expansion could further bolster Swiggy’s brand as a go-to app for everyday solutions, beyond food. The challenge will lie in maintaining quality and consistency as the platform scales.
For more details, visit the official Pyng blog.