Merakkee Life & Beauty Pvt Ltd, a burgeoning name in the luxury skincare sector, has successfully secured ₹4.5 crore ($530,000) in an additional seed funding round. The investment was led by a Bangalore-based family office, underscoring growing investor confidence in the brand's vision and potential.
Founding and Vision
Established by Ajit Kurien and Robin Kurian, with co-founder Ajith Alex George, Merakkee embarked on its journey in late 2022. After extensive ideation and formulation, involving multiple iterations and rigorous testing, the company was officially registered in 2024 and is poised to launch its product line in 2025.
Product Launch and Manufacturing
Merakkee is preparing to introduce a range of luxury skincare products designed to cater to various skin types and specific concerns. Leveraging manufacturing facilities in both France and India, the brand is strategically positioned for international expansion, aiming to deliver high-quality skincare solutions globally.
Utilization of Funds
The freshly acquired capital will be instrumental in:
- Fulfilling Pilot Orders: Ensuring timely delivery and maintaining product quality.
- Strengthening Sales and Operations Teams: Enhancing market reach and operational efficiency.
- Enhancing Platform Technology: Improving customer engagement and satisfaction through advanced technological interfaces.
Founders' Statement
The founders expressed their enthusiasm:
"We are thrilled to have secured this funding, which will allow us to accelerate our growth journey and introduce innovative skincare solutions to our customers. Our mission is to help individuals make the right choices for a balanced life. At Merakkee, we eliminate the confusion around wellness by offering products formulated with active and energized ingredients in the perfect combination. Emphasizing inner balance, we strive to build and empower a community by providing solutions tailored to each person's unique needs and values."
Investor's Perspective
The leading family investor highlighted the alignment between Merakkee's vision and their investment philosophy:
"Merakkee's commitment to innovation and sustainable skincare solutions aligns perfectly with our investment philosophy. We believe this partnership will help them unlock significant growth potential in the Indian skincare market."
Key Features of Merakkee’s Products
- Natural Ingredients: Crafted with premium natural components that nourish and rejuvenate the skin.
- Rejuvenate Your Premium Soul: Encourages authenticity, promoting a harmonious balance of body and soul, enhancing—never concealing—natural beauty.
- Resonate a Mindful Living: Products designed to offer a personalized touch, fostering a tranquil and mindful lifestyle that celebrates individuality.
- Reflect the Right Balance: Inspires self-evolution, aligning seamlessly with nature’s rhythms to empower individuals in preserving and enhancing their unique essence.
- Sustainability Focus: Committed to eco-friendly packaging and sustainable practices for a greener future.
Commitment to Inclusivity and Sustainability
Merakkee promotes inclusivity by honoring diverse healing traditions such as Ayurveda, Allopathy, Naturopathy, and Homeopathy, integrating collective wisdom into its self-care philosophy. As a Startup India-registered company, it remains dedicated to sustainability, delivering skincare solutions that resonate with the needs of modern consumers.
Future Outlook
This funding milestone marks a significant step for Merakkee as it strengthens its foothold in the Indian skincare market and prepares for expansion into the Middle East, Europe, and Africa. By investing in advanced formulations and eco-friendly packaging, Merakkee aims to meet the growing demand for sustainable and effective skincare solutions, delivering greater value to customers while upholding its commitment to innovation and quality.