Something strange has landed in Bangalore—and Gen Z can’t get enough of it. Alienkind, a newly opened juice and smoothie bar in India’s tech capital, isn’t just selling cold-pressed wellness drinks. It’s selling a feeling. A rejection of the mundane. A culture shift wrapped in sharp brutalist fonts, neon-black interiors, and a tagline that punches you in the face:
“Humans make stupid choices. Rather be an Alien.”
The Juice Is Cool, But the Brand Is Cooler
Alienkind looks like it crash-landed straight out of a cyberpunk fever dream. Designed by the creative folks at Studio Draft®, the brand borrows heavily from brutalist design language—think aggressive monochrome, chunky typography, and eerie alien motifs. It’s part juice bar, part fashion label, and all attitude.
Inside, it feels less like a café and more like a concept store that got bored of coffee and decided to do cold-pressed beetroot instead. And it works.
The Streetwear Crossover Nobody Saw Coming
This isn't your average juice startup. Alienkind is actively blurring the line between lifestyle and liquid. Alongside your spirulina shot, you can grab a curated piece of streetwear, likely dropped in collaboration with some cryptic local label. It’s not just about sipping—it’s about signaling.
Gen Z doesn’t buy brands; they join them. Alienkind knows that.
Social as the New Storefront
Alienkind’s cultural imprint extends far beyond its four walls. The Bangalore set has taken to LinkedIn and Instagram, posting cryptic photos with captions like:
“Every meeting at Third Wave Coffee is now a first contact at Alienkind.”
It’s smart. It's viral. And it's community-first. The brand isn't pushing ads—it's cultivating cult energy.
Backed by Cash, Fueled by Vibe
Alienkind recently closed a $1.2 million seed round, led by Prakash Sikaria (ex-Flipkart) and a clutch of other strategic angels. That’s not pocket change. It’s belief—from investors who see lifestyle brands as the new unicorns.
Why This Matters
Alienkind isn’t big (yet). But it doesn’t need to be. What it is—is relevant. It's channeling everything from anti-capitalist memes to street fashion drops to offer an experience that Gen Z feels is theirs. Not marketed to them—created by them.
Alienkind is branding for a generation that’s over branding. And ironically, that’s what makes it brilliant.
Our Take
In a world drowning in startup sameness, Alienkind stands out by leaning into the weird, the meta, and the messy. It's niche by design, scalable by vibe, and driven by a generation that's allergic to fakes.
If Gen Z is building the next economy—not just with what they buy but with why—Alienkind is already speaking their language.
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